NIADA Vendor Guide
Serving Quality Independent Automobile Dealers Since 1946

Lobel Financial


About Us

We believe what makes our company thrive is our employees. Our team members strive to achieve our goals of building and growing the business. Establishing long-term partnerships with our dealers enables both of us to grow our businesses and our profits. These are the founding principles of Lobel Financial Corporation, and continue to be since our inception in 1978. Lobel has more than forty years experience in non-prime automotive financing, assisting new and used car dealers in selling more vehicles. Our highly developed credit approval software (known as "DealWRITER” ©) provides dealers with instant online approvals 24/7 with local branch service and support.
Lobel Financial Corporation is a web based, privately held finance company that specializes in the acquisition and servicing of prime to sub-prime motor vehicle retail installment sales contracts. Based in southern California, Lobel originates indirect retail installment contracts through a network of thousands of new and used car dealers. Servicing is performed in-house from its central facility located in Orange County, California.
Lobel’s success was built over a period of decades. It took team work, much effort, developing leadership amongst our staff, innovation, and redefining our modus operandi to evolve into the firm we are today. We never rest on our successes, Lobel continues to program and refine our online tools, to make things simple for our dealers because we value our customer relationships and want them to flourish.
We offer a streamlined online program called DealWRITER that allows your dealership to get instant credit approvals using Lobel Financial’s automated decision engine. DealWRITER’s broad-based features and user-friendly software makes management of your dealership easy with just one program. The benefits include 24/7 availability; easy to use and objective decision module based on consumer scorecard.
DealWRITER is a fully functional F&I program that gives you the tools to manage and book inventory with Kelley Blue Book and/or N.A.D.A. You will have the ability to run credit reports from Experian. Manage sales and work deals. You also get technology based marketing tools that give you tracking and business reports. Watch deal status in real time. Print contracts and forms and receive same day funding by way of electronic funds transfer. DealWRITER is free to use and so is our first rate training and live dealer support.
To learn more visit us online or contact your local branch today.
New Dealers: Click the "Getting Started” link and follow the instructions for easy online set up |
For assistance call your local branch or training and support representative | 800-871-8051
Active Dealers: Instant Online Approvals 24/7:
Corporate Website:

How it works

DealWRITER Preview Video (English)

DealWRITER Preview Video (Spanish)


Find a Branch Near You


1150 N. Magnolia Ave.
Anaheim, California 92801
United States of America

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  • Bronze Corporate Partner