NIADA Vendor Guide
Serving Quality Independent Automobile Dealers Since 1946



Reach More Consumers. Close More Sales.

TrueCars mission is to transform the car-buying experience for consumers and the way that dealers attract customers and sell cars. We have established an intelligent, data-driven online platform operating on a common technology infrastructure, powered by proprietary data and analytics.

We operate our company-branded platform on our website. In addition, we customize and operate our platform for affinity group marketing partners, such as USAA and Consumer Reports, financial institutions, and other large enterprises such as Boeing and Verizon. We enable users to obtain market-based pricing data on new and used cars, and to connect with our network of TrueCar Certified Dealers.

Dealer Spotlight – Lasco Ford


120 Broadway Suite 200
Santa Monica, California 90401
United States of America

Claim this listing.


  • Diamond Corporate Partner